Approximately 2.5 quintillion bytes, or 2.3 trillion gigabytes, of data is generated every day around the world. The full potential of all this information is yet to be discovered with estimates that only 0.5% undergoes analysis, while one in three business leaders make decisions based on insufficient data.
The volume of data available to service providers today is an enormous resource for better understanding the customer base. Data analytics helps overcome potential issues, promotes faster adoption of new services and increases transactions.
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